WhatsApp, Facebook and Twitter have shown us that organizations can be more productive with better internal and external communication thanks to mobile enriched messaging.
People tend to think that these conclusions will be used in a "benign" way, and that they are used and will only be used to sell us products and services customized to each individual's profile. However, nothing prevents that in the present or in the future the conclusions are used for any purpose of anyone who pays for the data in a first or second instance. The conclusions do not exclude knowing the networks of contacts,who influences who, where users have been, etc. nor other more sensitive ones such as religion, race, health condition, etc. For example, if the system detects that the user goes every Saturday to a synagogue, the conclusion is that the user is Jewish. And from that it goes on building, an artificial intelligence is usually behind.
Como decíamos, esta grabación y proceso de datos de nuestras vidas y las de nuestros hijos se está haciendo sin límite de tiempo. Tanto valor tienen estos datos que en 2014 Facebook compró Whatsapp, una app con menos de 7 años de vida, se dijo que por 19.000 millones de dólares. Reflexionemos sobre este dato para darnos cuenta de que no somos capaces de imaginar la magnitud del problema. ¿Cuánto dinero es 19.000 millones de dólares? Se nos ocurre imaginar que juntamos un billete de dólar al lado de otro billete de dólar para cubrir la distancia entre Madrid y la sede de Facebook en Silicon Valley. Y efectivamente, cubriríamos esta distancia … ¡dos mil veces!. Y nos hemos quedado igual, somos incapaces de imaginar qué son 2000 veces esta distancia.
In the same way, we are unable to imagine the consequences of recording and processing our data, those of our governments, our best companies, our security forces, our hospitals, our universities, etc. all those who in one way or another have been using the free services of the Big Data companies.
The problem gets worse as far as Big Data companies have gained the unconscious dependence of local and regional governments and press, radio and television companies, who day after day ask citizens to connect with them through these free media. For example, the most popular radio programs in Spain ask listeners to contact them via WhatsApp, and they repeat that every half an hour. Another example is that the city of Madrid uses Twitter as the official channel to notify citizens if there will be traffic restrictions the following day due to air pollution. Both of them are delighted because they are also interested in the small fraction of the data that these companies allow them to chop, when the true value is kept for them to process and cross with other data sources of their own or from third parties. In our tour of Spain we have encountered curious situations of WhatsApp adoption in places where they themselves believed that they should not. In a high school the head of studies told us that he communicated with the students via Whatsapp, but that he does not create the group. He tells a student of the class to open the group and then invite him. And with that the problem was solved. In a hospital, the director admitted that the staff communicates among them with WhatsApp, but that it is not a problem as long as it is not an official communication means of the hospital. In a school we were told that parents voluntarily join the WhatsApp parents group of their children's class, but we think that this decision is not voluntary. Which parent could choose not be in a group that shares photos and comments related to his/her children?
Productivity is the second reason why we are hired by companies and organizations who are aware that the good communication results in increased productivity, greater collaboration, reduction in the number of errors, fewer face-to-face meetings, etc.
As mentioned in the previous section, free apps are provided by companies that collect data, and it is precisely for the purpose for which they are designed.
The companies and organizations that use free apps are actually giving up the productivity increase that a service designed for companies and organizations would report. For example, we met a manager of a political party that had 17 WhatsApp groups to connect with 17 local delegations under her responsibility. Every time she had to say something, she had to post it 17 times and then manage the reactions in each of those groups. The stress this manager had limited the value she could draw from all these groups. We have witnessed the same lack of productivity in companies, municipalities, schools, training centers, sports clubs, associations of all kinds i.e. home owner's , etc.
A professional communications tool must be configured for this profesional purpose and must be equipped with a Control Panel to manage:
- The structure of the groups, who has to be in each group, tag groups, tag users, delegate admin powers, etc.
- The communication, in real time or scheduled, to reach with a single click only the people interested in a message or document, to confirm the reception of the documentation submitted, to run surveys, etc.
- The analysis of the database generated by the communication.
In the following section we will explain thoroughly the structure tools available in your app made by Datosegur. If the productivity of your organization improves with good mobile communication, management should know the answer to two simple questions: How many groups are there in your organization? Can you control the members of each group, in line with the strategy and objectives of the company? In our sales journey we have met many organizations whose directors could not answer those two questions after recognizing that employees used Whatsapp for internal communication. They also recognized that these groups had been created spontaneously and therefore their member composition could be improved. They do not known if someone is missing in a group in which he/she should be, or the contrary, if someone is in a group where he/she should not be.